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<\/p>\nBuying a new mattress today is a much different experience than it was 10 short years ago. The Internet, social media and online reviews have jettisoned word of mouth. If we want information about a product or service, all we have to do is swipe our smart device and it\u2019s there at our fingertips.<\/p>\n
At Restonic, we love how social media connects us immediately to the people who sleep on our beds \u2013 as well as potential sleepers. We love hearing how much people love our beds and why they won\u2019t sleep on anything other than a Restonic. And while it\u2019s hard to read a negative review of one of our mattresses, we appreciate the opportunity to do better.<\/p>\n
If you\u2019re in the market for a new mattress, are you reading online reviews to help you narrow the selection? Continue below for more info on that issue!<\/p>\n
If you\u2019ve recently bought a mattress, have you written a review to help other shoppers navigate the tricky path of mattress shopping? Sound like too much work? Writing a mattress review is a skill \u2013 but it\u2019s an easy one to learn with a few helpful tips.<\/p>\n
The best\u00a0online reviews<\/a>\u00a0offer up information that help future buyers make smart purchasing decisions. They walk a fine line between telling a story about the experience and describing product specifics. While even the most glowing (or scathing) reviews can share useful nuggets of information, most people gravitate toward reviews that offer logical, concise descriptions and product specs.<\/p>\n 1. Share your retail experience but leave out sales people\u2019s names<\/strong>. Your buying experience is as important as what you eventually take home. A helpful and friendly sales person, clean store and fair prices are all important points to include. Be honest in the attitude, helpfulness and skill level of the sales person but stick to first names only. The powers that be will know who you\u2019re referring to and that\u2019s all that matters. For example:<\/p>\n 3. Write about what\u2019s NOT happening<\/strong>. When we shop for a new mattress, it\u2019s usually to solve a problem. But after a few months of sleeping on a new mattress, we may have forgotten about our\u00a0original complaints\u00a0if the mattress is doing its job.<\/p>\n 4. Keep your reviews simple<\/strong>. People who read review sites want your personal experience and product details but they also want to skim through many reviews. If your review is long-winded and the important parts are in the fourth paragraph, there\u2019s a good chance your review won\u2019t be read. Get to the point quickly and wrap-up with your recommendation.<\/p>\n 5. Write reviews for products that delight AND disappoint you<\/strong>. If you\u2019re a Yelp or Amazon reviewer, you already know the more reviews you write, the more people read them. But did you know that Yelp filters out reviewers who only post wholly positive or wholly negative reviews? Writing about products and experiences you recommend as well as those you want to warn other people about will help you and the people who read your reviews.<\/p>\n If you\u2019ve thought about writing an online review of your Restonic mattress but don\u2019t think you have much to say, that\u2019s good news. It probably means your mattress is doing what you want it to do. We\u2019d still love to hear your review<\/a> though!<\/p>\n Is your mattress 8 years old \u2013 or older? Sleep better away from home than you do in your bed? Wake up with back, shoulder or neck pain \u2013 more than once a week? Might be time to consider\u00a0buying a new mattress<\/a>.<\/p>\n But where should you start? A new mattress can range from hundreds to thousands of dollars, depending on the brand, construction, style and size. There are as many varieties of mattresses as there are brands of cars. And when it comes to buying a new mattress, a poor investment can lead to wasted money and more sleepless nights \u2013 not to mention more mornings with that darn aching back.<\/p>\n These tips will help you weed out the poor review websites from the helpful ones.<\/p>\n 1. Look for balance. <\/strong>A good review website will display a healthy mix of\u00a0happy customers<\/a>\u00a0and those with complaints. A mattress is a unique and intimate purchase and every mattress brand will have customers on both sides of the satisfaction scale. What happens after the initial complaint is where you can get insights on customer service patterns with each brand.<\/p>\n 2. Find the middle zone.<\/strong> Reviews that gush sunshine roses are as unhelpful as those that are filled with profanity and threats to the brand. The middle-of-the-road reviewers can offer you deeper understanding on the mattress they bought, their satisfaction and how the company dealt with complaints.<\/p>\n 3. Stick to your preferences. <\/strong>\u00a0While mattresses are \u2013 at their core \u2013 simple white rectangles, what\u2019s inside them are as different as a what\u2019s inside a Lexus versus a Kia. Zero in on what you\u2019re looking for in a mattress: latex, memory foam, innerspring or hybrid. And read mattresses with those components \u2013 more on that in a minute.<\/p>\n 4. Read the \u201cAbout Us\u201d page. <\/strong>Understand if you\u2019re reading truly unbiased reviews by consumers or one blogger who may be making an income based on clicks to the page. If it\u2019s a blogger, according to the FDA, they need to disclose any monetary relationship between themselves and the brand. FYI, if one blogger reviews 20 mattresses each year, s\/he is clearly not giving any of the mattresses long enough of a trial \u2013 it can take as long as a month for the body to adjust to a\u00a0new mattress<\/a>.<\/p>\n 5. Ignore \u201cBest of List\u201d mattress articles. <\/strong>Best of lists are usually brand-sponsored or at the very least, driven by advertising dollars, which means the only way a brand gets onto that page is by paying to be there. Hardly unbiased.<\/p>\n 6. Study the numbers. <\/strong>5 stars from 200 people is slightly less credible as 4 stars from 700 people, right? Enough said.<\/p>\n 7. Read the narrative. <\/strong>One reviewer\u2019s negative rant might be your pot of gold. If reviewers state that a mattress was firmer than expected and you\u2019re looking for a firm mattress, harvest that data for your upcoming\u00a0mattress shopping trip<\/a>.<\/p>\n Once you\u2019ve found a mattress review site that offers a healthy balance of reviews, it\u2019s time to focus on the type of mattress you\u2019re considering buying. While there\u2019s a wide range of materials that go into the construction of a mattress<\/a>, there are some common components and mattress recipes.<\/p>\n What type of mattress are you shopping for?<\/p>\n If you\u2019re ready for a new mattress, we\u2019d love to help you find the right one for you. Visit our\u00a0Find a Retailer<\/a>\u00a0page and we\u2019ll locate a store close by where you can lie on our mattresses and talk to a trained sales professional.<\/p>\n And after you\u2019ve bought your new mattress, don\u2019t forget to write a\u00a0mattress review<\/a>\u00a0to help other mattress shoppers make a smart purchase.<\/p>\n Better sleep gives rise to better mornings, bringing your goals into focus and dreams within reach. Hungry for more sleep info? Dig into these posts:<\/p>\n https:\/\/youtu.be\/KVrcNo6-Dlk<\/p>\n <\/p>\n","protected":false},"excerpt":{"rendered":" Do you use online mattress reviews? This ultimate guide to reviews will help you use online mattress reviews & learn how to write a helpful review too! <\/p>\n","protected":false},"author":4,"featured_media":26352,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5627,5622],"tags":[5635,5642],"class_list":["post-28254","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-mattresses-es","category-blog-es","tag-mattress-es","tag-sleep-technology-es"],"acf":[],"yoast_head":"\n\n
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2. Include relevant product details<\/strong>. \u201cIt\u2019s good\u201d or \u201cit\u2019s comfortable\u201d are hard terms for someone reading a review to understand because what\u2019s comfortable for one person isn\u2019t necessarily comfortable for another. While you may enjoy a firm mattress and call that comfortable, another person might be looking for something with more cushioning. When\u00a0writing your review<\/a>\u00a0think about using clarifying statements:<\/p>\n\n
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How to use an online mattress review to help you buy the right mattress for you<\/h2>\n
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We know you’ll do your research, scroll through reams and reams of online reviews. Do you know what to look for in a mattress review? Do you know how to sort the helpful, relevant reviews from competitors playing dirty or consumers bent on killing every brand they buy from?<\/p>\n![\"Scott](\"https:\/\/restonic.com\/wp-content\/uploads\/2014\/11\/SL_horizontal_BlogAd.jpg\")
<\/a><\/p>\nConcentrate on your preferred mattress type and then focus on brand<\/h2>\n
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When you\u2019re done researching, the best thing you can do is test a mattress yourself. Grab your pillow and bring your sleep partner. A mattress feels different with the weight of two people on it. Why bring your pillow? Testing the mattress with your own pillow makes it easier to focus on the mattress \u2013 rather than a different pillow each time you lie down.<\/p>\nRest well & wake up ready to go!<\/h2>\n
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